It’s all about fruit!

It’s all about fruit!

I wrote this for the worldwide members of the PRGN to give an inside view of what is happening in our universe.  As 30% of the membership is from the US it seemed worthwhile to point out they might think that Trump vs. Clinton is the only show in town...
Five essential tools for successful PR campaigns

Five essential tools for successful PR campaigns

  PR is an incredible – and economical – way of reaching and engaging with an audience. Although the results are well worth the effort, you may find it difficult to know where to start when it comes to carrying out an effective PR strategy. Fortunately there are a range...
Why I chose Spider PR

Why I chose Spider PR

Now, more than ever, brands need a PR agency that thinks outside the box to cut through the clutter and set them apart from their competitors. It’s the same for employees. You want to work in an agency that’s forward-thinking, well-respected and committed to helping you further your skills. Great...
Making The Most Of Leap Day

Making The Most Of Leap Day

Monday, it may not be everyone’s favourite day of the week, in fact, we’re fairly confident if you did a poll, it would come in dead last. So when we received an email on the Friday before Leap Day asking us to come in dressed and ready for a country-style...
The Most Tempting Poolside Properties

The Most Tempting Poolside Properties

Dive In… Spider PR’s Property Team Picks its Most Temping Poolside Properties There’s no better place to relax and unwind than by a dazzling swimming pool. Whether it’s basking in the sunshine, taking a refreshing dip to cool down, or sipping a cocktail with your toes in the water, pools...
The World of Food And Drink Branding

The World of Food And Drink Branding

With a steady stream of new brands emerging and food/drink trends constantly moving the category forward, it has never been more challenging for new brands to make an impact. Crucially, the way consumers perceive a product is very much dependent on how that product is portrayed in the media. The...
Hotels: Driving bookings through social media

Hotels: Driving bookings through social media

With 26 million 25-60 year olds using Facebook in the UK alone (not to mention the global figures) there is every reason for your hotel to have a presence. Building a community Producing consistently strong content is vital in attracting new people as it is more likely to be shared...
Latest entries

London Cocktail Week: A Spider Review

With the return of the seventh London Cocktail Week, the Spider consumer team headed down to Spitalfields last week to see if we could spot any up-and-coming trends, experience the different brand activations and, of course, taste a few cocktails along the way! As Spider currently work with both established and challenger brands, we wanted...

How Much Of A Monster Is PR?

How much of a monster is PR?  It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it ultimately for the good? At any given time, there are comets fuelled by PR that light...

AS DAY FOLLOWS NIGHT – THE VIEW FROM LONDON

In the cold light of dawn after the seismic result of the UK referendum, the balls which had been blasted into space are gradually falling to earth and reality is taking hold.  What is done can’t be undone and the truth of this has taken more than a few people by surprise with comments to...

Spider’s CEO Responds To EU Referendum Results

‘All sensible people in the UK are in absolute shock at the result.  I am, for the first time in my life, ashamed to be British.  The economic turmoil we have brought on ourselves is spectacular.  By our actions we have undoubtedly holed the Union below the water line and in doing so made ourselves...