Spider PR

Spider PR

In a universe where media and digital collide. Where teams collaborate and deliver integrated campaigns

 

And when the power of PR and the might of digital create exponential results… you will find us

Our Story…

Who we are

Who we are

An independent London PR agency, globally connected through PRGN

 

Driven by a team of business-minded people who have proven skills and an outstanding track record in building and supporting consumer and B2B brands

A team lead by…

What we offer

What we offer

A strategic solution to any challenge
A creative process that drives campaigns
A guaranteed, measurable outcome
A talent to deliver amazing work

Award Winning Projects Like…

How we do it

How we do it

With ROI guaranteed in all our work
Through teams specialising in:

Charity Corporate B2B Food and drink Consumer Social Media Travel Real Estate

And a DNA embedded in accountability and sustainable commercial outcomes

We want

We want

To work with people unafraid of disruptive thinking

 

Who need and want innovation, creativity, smart executions and business building outcomes

 

Partners who recognise us as a valuable resource and resonate with our thinking

 

And…….brands that are brave

Get in touch

Mayfair Pizza Co.

‘Sweet Pizzas’

The Challenge

How to create a personality for a single pizza restaurant with ambitions to be a chain

The Thinking

Own something unique to generate maximum coverage for the brand

The Solution

Create the first ever menu of sweet pizzas. Regular pizza bases with toppings such a Sweet Margherita, Sicilian Lemon and Chocolate and Hazelnut Calzone

The Outcome

Deluge of media coverage including: 2 broadcast, 4 nationals, 8 consumer titles, 18 online

Learn more... Close See next Case Study

Chapel Down Group

Supporting Corporate Goals

CHALLENGE

One of the leaders in English sparkling wines, the Chapel Down Group needed to raise its corporate profile in order to strengthen its shareholder benefits package, having a focus on the retail investor market.

SOLUTION

Spider PR’s corporate team devised strategic campaigns in order to gain regular coverage across national, investment and financial media.  This focused on corporate profiling, thought leadership, positioning the Chief Executive as an expert commentator on pre-agreed subjects as well as championing the shareholder benefits package specifically.

OUTCOME

Over 25 quality pieces of national, business, financial and trade coverage were achieved, including the Times, Daily Telegraph, Sunday Express and a full page feature with the Investments Editor in the Financial Mail on Sunday.

As a result and by monitoring enquiries in relation to media coverage, an increase in shareholder enquiries were achieved as well as helping to strengthen the share price from 17p to 27.5p over a three month period.

Learn more... Close See next Case Study

Virgin Trains

‘High Speed Book Signings’

CONCEPT

To promote Virgin Train’s key messages of speed and customer experience.

SOLUTION

Spider PR created the first ever, high speed, on-board book signings for authors promoting their new books.  High profile authors who have jumped at the chance of meeting their readers, signing and selling books include Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope with her  latest ‘Aga saga’.

OUTCOME

After first book signing 35 pieces of coverage had already been secured.

ENDORSEMENT

Mail on Sunday YOU magazine hailed it as “The genius idea of the Autumn!

Learn more... Close See next Case Study

RN & RM Children’s Fund

‘Knit The Family’

CHALLENGE

To support the Royal Navy & Royal Marines Children’s Fund initiative to publish a book to help families of serving military personnel re-establish family bonds  on return from active duty.

SOLUTION

Spider PR came up with the concept ‘Knit the Family’ and found knitting guru Fiona Goble who created a pattern for volunteers to knit parent  and child dolls to symbolise the message: ‘Knit the Family’ which has  become the title of the self-help book.

OUTCOME (so far!)

The call for knitters to contribute to the cause has been overwhelming both in the UK and around the world.  Hundreds of dolls have been donated and these are providing an unexpectedly valuable fundraising opportunity for the RNRMCF who are auctioning the dolls for the charity’s drop-in centres. And, the first piece of coverage appeared: a half page picture story in the Daily Telegraph and Telegraph Online

ENDORSEMENT

Monique Bateman MBE, Director, RN & RM Children’s Fund  ”Working with Spider PR on our project to Knit the Family has been inspirational and exciting

Learn more... Close See next Case Study

The Collective

‘Cow of the Year’

CHALLENGE

After successfully launching in the UK in 2011, gourmet yoghurt brand, The Collective wanted to focus on building and strengthening its brand awareness including its distinctive cow head logo.

SOLUTION

Spider PR created the first ever beauty pageant for cows – Cow of the Year – because gorgeous cows make gorgeous yoghurts.

OUTCOME (so far!)

123 cows entered. 6,000 votes were cast.  47,000 visitors to the website.  52 pieces of media coverage including: The Daily Telegraph, Daily Express and The Guardian.  The winning cow was crowned on London’s Millennium Bridge – Blue Grass Snow Queen shared her ambitions which were to achieve world peace and lush pastures everyday!

ENDORSEMENT

Emma Fuller, Marketing Manager, The Collective “We were really surprised and pleased with the results for Cow of the Year – we never thought it would get that big – a great idea from the Spider team that really worked!

Learn more... Close See next Case Study

Lily’s Kitchen

‘Pop-up Doggy Diner’

CHALLENGE

As a predominantly online brand, premium pet food range, Lily’s Kitchen needed to achieve a national supermarket listing.

SOLUTION

Spider PR dreamed up the idea for the world’s first Doggy Diner.  The Agency sourced a suitable location – on Pimlico Road, an upmarket Belgravia shopping street – and for 6 weeks in the run up to Christmas Lily’s Kitchen invited dogs and their owners to drop in for free doggy dinners and the chance to enjoy the chill-out zone  with its comfy sofas.

OUTCOME

The campaign achieved over 70 pieces of media coverage including filming from four TV stations, 4 national newspapers and extensive coverage by the US media including a piece  on CNN (which did wonders for the American online business) and social media went mad. AND, Lily’s Kitchen is now stocked by Waitrose!

ENDORSEMENT

Daily Telegraph: “A truly unique retail and leisure venue for the dog about town

Learn more... Close See next Case Study

THUNDER

‘Toffee Vodka’

CONCEPT

Well known on the slopes of Val d’ Isere, the toffee vodka brand, Thunder, selected Spider PR to raise brand awareness in the UK within the trade and consumer media.

SOLUTION

The best way of reviewing a product is to taste test!

We organised drops to consumer media for product page reviews with key consumer publications sent a festively wrapped bottle ahead of the Christmas period for inclusion in gift guides. A range of Christmas cocktails using Thunder Toffee Vodka were designed and sent to all consumer press. < p align=”left”> </p>Using the brands achievements in the past year, Spider PR targeted duty free announcements in the trade travel media and new listings in the food trade media.

OUTCOME

41 pieces of coverage
Total circulation to date: 308,580,183
Total AVE to date: £110,488.80
Top selling alcohol product on Amazon and then 14th highest grocery product on the online retail site over the Christmas period

Learn more... Close See next Case Study

Tyrrells Crisps

‘Cricket Tea Crisps’

CHALLENGE

To devise PR-lead NPDs throughout the year to gain exceptional media coverage

SOLUTION

Spider PR conceived the idea of a special, limited-edition bag of crisps to tap into the excitement of the Ashes and the summer of cricket in 2013.  Cricket Tea Crisps were a whole cricket-tea in a bag: 3 different flavours -the first time anyone had put 3 flavours in one bag – ham, tomato and cheese

OUTCOME

In 12 weeks  Spider PR achieved 59 pieces of coverage including 12 nationals.Twitter and Facebook were a hot bed of activity. The crisps were requested by the Lord’s Taveners for their ‘Eve of Ashes Test Dinner’.  And  Tesco’s  demanded to stock them!

ENDORSEMENT

Cath White, Marketing Manager at Tyrrells says:  “Spider’s creative concept for Cricket Tea Crisps was fantastic and timely, they made it happen, they created the concept and the coverage speaks for itself”

Learn more... Close See next Case Study

FruitBroo

‘Social Media’

CHALLENGE

To grow an active social media community around primary channels Facebook and Twitter in order to drive traffic to Sainsbury’s when listing went live in September – target 5,000 Likes in 6 months and to drive traffic to website fruitbroo.com and new online shop at fruitbroo.myshopify.com

SOLUTION

Spider PR developed social media tone of voice guidelines, including key messages, created a Facebook profile, Twitter backgrounds, managed weekly editorially-driven content calendars and posted shareable content – once a day on Facebook and more frequently on Twitter.

OUTCOME

In just under 6 weeks Spider PR achieved:
11,167 Facebook Likes and 2,256 people talking about the brand, 1,630 Twitter followers and 56 Klout as of 18.09.13, 16,348 entries to the Facebook promotion, Increased sales in online shop, Increased traffic to Fruitbroo.com website.

ENDORSEMENT

Mike Brehme, MD, Fruitbroo “we saw an immediate uplift in sales

Learn more... Close See next Case Study

NuBeginnings

‘Dog-Human Boot Camp’

CHALLENGE

NuBeginnings is the UK’s first luxury boutique boot camp and launched in 2008, Spider PR was challenged to re-ignite the media’s interest and generate widespread coverage.

SOLUTION

Spider PR created the UK’s first ever boot camp for dogs and their owners wanting to trim up

OUTCOME

Within 6 weeks of starting the campaign, Spider PR had already secured coverage in The Financial Times, The Sunday Times, MailOnline, The Guardian, Metro and The Lady magazine.
30 more pieces are already in the pipeline including– The Sunday Mirror, The Mail on Sunday, Harper’s Bazaar, You & Your Wedding, Daily Express, Hello magazine, Tatler, InStyle, and BBC World Service

ENDORSEMENT

Victoria Mather, Travel Editor, Vanity Fair: “Hilarious, I love, LOVE this!

Learn more... Close See next Case Study

Franks RedHot Sauce

‘Frank’s Man School’

CONCEPT

To find a creative way to engage the brand’s target audience and highlight the perception of Frank’s RedHot being the gentlemen’s sauce

SOLUTION

Spider PR created the first ever ‘Frank’s Man School’, where men in London and Manchester could be transformed from Mr Bean into Mr Bond!

OUTCOME

32 pieces of coverage, so far, including; Daily Mail, The Sun, Daily Star, Daily Express , MSN Him, London on the Inside, Blood Sweat and Fashion
All public tickets sold out at both events. Press including: Shortlist, FHM, The Sun and the BBC attended the events

ENDORSEMENT

Chloe Agache, Brand Manager, Frank’s RedHot : “Man School was an amazing creative for interacting with our target audience and we loved the fact it reached so many different platforms

Learn more... Close See next Case Study

Tyrrells Crisps

‘Social Media’

CHALLENGE

In 2011 Tyrrells had 1,000 Facebook likes and 2,500 followers on Twitter with low fan activity and the task was to activate the user base and grow follower numbers on both social media channels.

SOLUTION

Spider PR constructed social media tone of voice and content calendar of daily posts and tweets designed to increase fan interaction, Likes, shares and retweets.
Spider PR designed a series of promotions, games and competitions to raise visitor interaction as well as attracting new consumers to the channels and drive traffic back to the website www.tyrrellscrisps.co.uk

OUTCOME

48,000+ Facebook Likes and 1,500 people talking about the brand
13,000+ Twitter Followers and 66 Klout
800% increase in traffic to www.tyrrellscrisps.co.uk in the first 6 months

ENDORSEMENT

Cath White, Senior Marketing Manager “Working with Spider PR, we have grown our fan-base of followers from 1000 to 50,000 on Facebook and from 0 to 13,000 on Twitter. Jasper and his team help us to create engaging content and build fantastic prize applications to ensure our followers are continuously entertained and rewarded by Tyrrells” 

Learn more... Close See next Case Study
Back

THE PR STORY

From the beginning the Agency has specialised in delivering highly accountable media outcomes.

Including being the first Agency – and still leading the field – in GUARANTEEING its coverage.

Now that coverage is no longer just about the written and broadcast media – the digital landscape has given the Agency a whole new world to colonise.

And, to do that to the same high standards, Spider PR created its own digital specialisation.

THE DIGITAL STORY

Digital communications are an extension of PR, not an addition.

That’s why Spider digital has been ensuring communication strategies are as strong online as they are elsewhere in the media with a thoroughly joined-up way of thinking at the heart of all campaigns.

Using every tool in the digital box to work effectively to spread messages far and wide.

Who we are

Back

SARA PEARSON

CEO

Sara Pearson began her career as a journalist on the Sunday Telegraph before moving into PR. Being a journalist taught her the importance of quality writing and also what it was like to be on the receiving end of PR stories!

She knew it was perfectly possible to be certain of gaining exposure for people, products and issues providing the angle was right and the proposition was well written. This experience underpins the whole Agency ethos at Spider.

In addition to her PR career she has also widened her business experience by owning, building and selling a brand – Dentyl pH – the number 2 best-selling mouth rinse in the UK.  And being in partnership with a former MD of Waitrose in the brand innovation business: Cogn8

JASPER ROSENAU

HEAD OF DIGITAL

Jasper Rosenau  leads the digital and social media team working on both stand-alone projects and those that are fully integrated into the client’s PR programme.

Uniquely talented with an expert understanding of the digital landscape and a designers’ eye for putting creatives together, his team deliver award-winning campaigns in both the consumer and corporate marketplace.

TEAM STRUCTURE

Spider has created distinct ‘towers of strength’ within the Agency which are headed up and run by individual teams.

These include:
Food and Drink PR
Consumer PR
Corporate PR
Business-to-Business PR
Travel and Lifestyle PR
Charities and CSR PR
Social and Digital Media

PRGN

PUBLIC RELATIONS GLOBAL NETWORK
PRGN is an international organisation of leading, independently-owned PR companies.

PRGN is the fourth largest global PR network and harnesses the talent of over 900 communications’ professionals to connect international companies and organisations with individual and culturally diverse markets on all continents.

With more than 1,000 clients managed by 50 PR Agencies delivering targeted PR campaigns in more than 80 markets around the world.

Spider PR is the UK agency in the network

Connected Thinking. Globally.

AWARDS

In 2013 Spider PR won BestFor PR Awards for:

  • National (GOLD)
  • London (GOLD)
  • Food & Drink (GOLD)
  • Corporate (GOLD)
  • Travel & Tourism (GOLD)
  • Charity (SILVER)

In 2012 Spider PR won PRGN Best Practice Awards for:

  • Consumer Communications (GOLD)
  • Social Media Communications (BRONZE)
  • Events (BRONZE)

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What we offer

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Corporate PR

The corporate team is tasked with communicating the business stories of Spider’s clients – either working exclusively on B2B businesses or in partnership with the consumer team – and delivering significant corporate media outcomes.

This includes: profiling company heads, creating thought leadership and using the media to position businesses as a central element of communication strategies. The team works closely with CEOs, directors and senior managers promoting success stories and seeding future plans to achieve a number of different aims: investment, influence share price, reach buyers, increase distribution, consolidate favourable public image.

And, when necessary, activate crisis management and damage limitation programmes.

People we’ve worked with: Tyrrells, Chapel Down Wine, Elizabeth Shaw, The Collective, Thunder Vodka, FruitBroo, Sofa.com, Hummingbird Resources PLC

For information please call Natalie Lloyd at 020 7403 6900 or send and email to natalie.lloyd@spider-pr.com

Food and Drink PR

With a talent for making challenger brands famous, Spider PR is highly skilled in understanding just what it takes to elevate new brands or brands that need new thinking, into the public eye through strategic and creative media representation.

The Agency has particular knowledge of how the major supermarkets operate and can advise and assist clients in achieving listings.

People we’ve worked with: Tyrrells, Frank’s Red Hot Sauce, Lily’s Kitchen,  French’s Mustard, Thunder Vodka, Elizabeth Shaw Chocolate, Good Heaven’s Yoghurt, FruitBroo,  Amy’s Kitchen, Firefly Drinks, VitHit, BFree Bakery, Taste Inc., The Collective Dairy,  Happy Egg, Mull of Kintyre Cheese, Seafish Authority, Scottish Beef, Jordans Cereal, Clipper Tea

For information please call Natalie Lloyd at 020 7403 6900 or send and email to natalie.lloyd@spider-pr.com

B2B PR

From global brands and public companies through to family-run businesses and challenger brands, Spider PR delivers practical strategic advice reaching right to the heart of decision-makers emphasising business values.

No matter what the sector, knowing how to approach the media and use its reach to influence the marketplace and secure support for growth opportunities is the skill set of Spider PR.

And the outcomes are GUARANTEED!

People we’ve worked with: FedEx, Expedia, Southend Council, Aegis, NDC London, Proudfoot Consulting, Cavendish Corporate Finance, Mittel Group, InPost UK

For information please call Natalie Lloyd at 020 7403 6900 or send and email to natalie.lloyd@spider-pr.com

Charity and CSR PR

Spider PR has always had a passion towards promoting charities. The Agency’s strong creativity and media guarantee proposition has always made it a natural choice for charities who are particularly tasked when making their choice in PR agencies.

The Agency has its own history of fundraising including its annual Ypants campaign in the run up to Christmas in support of Crisis to provide a pair and spare of pants for all the guests of the special Christmas shelters – in fact enough pants to provide for all guests in London, Birmingham and Manchester!

People we’ve worked with: Royal Navy Royal Marines Children’s Fund, Hearing Dogs for Deaf People, Poppy Appeal, Cats Protection, RNLI, Mark Pollock Trust, Retail Trust

For information please call Natalie Lloyd at 020 7403 6900 or send and email to natalie.lloyd@spider-pr.com

Travel and Lifestyle PR

Read our blog

Spider PR’s newest division is Travel and Lifestyle, headed up Clemmie Mason-Pearson who has 8 years experience working for several leading agencies in the sector. Spider PR is harnessing its well-known media-focused approach with guaranteed ROI proposition to an exciting sector that has been desperate for sometime for a more commercial approach from PR to its own business goals.

Current and potential clients include luxury hotels and resorts, spas, airlines, tourist boards and premium lifestyle.

Luxury spa and travel guru and writer Jo Foley is a consultant to the new division

People we’ve worked with: Virgin Trains, Expedia, Eclectic Hotels, Manchester, Summit Retreats, NuBeginnings, Quinta Splendida, Maderia, Barsham Barns

For information please call Clemmie Mason-Pearson at 020 7403 6900 or send and email to clemmie.mp@spider-pr.com

Real Estate and Property PR

Spider PR’s real estate department is headed up by Emma Dreike who has over seven years of experience in the luxury residential sector both internationally and in the UK. Proficient in the planning, execution and delivery of tailored and integrated PR campaigns for international and UK clients, Emma relishes strategic communication matched by significant media outcomes, guaranteed.

Emma has worked with a number of high profile developers selling both off-plan and turnkey residences including apartments, town houses and villas. Emma also has extensive experience in the promotion of branded residences as well as tailored destination and lifestyle positioning.

Campaigns are carefully executed in line with each client’s specific needs with the fundamental objective of contributing to a significant uplift in sales momentum through increased brand awareness delivered with creative flair.

http://spider-pr.com/lifestyle

For more information please call Emma Dreike 0207 4036900 or and email emma.dreike@spider-pr.com

Digital and Social Media Management

Spider PR consistently delivers (and guarantees) significant increases in Facebook likes and twitter followers both for cross agency clients and its own growing base of stand alone clients. The SM work includes activating stagnant communities, starting social media campaigns from scratch, content creation and meaningful promotions.

The 4-strong team with the new addition of a dedicated in-house designer means the Agency has the capability of creating and designing all its own competitions.

People we’ve worked with: Tyrrells Crisps, Frank’s® RedHot®, French’s® Mustard, Elizabeth Shaw, BFree, FruitBroo, Gü Puds, TePe, World Duty Free, RNLI, TLC, Wingman

For information please call our Head of Digital Communications Jasper Rosenau at 020 7403 6900 or send and email to jasper.rosenau@spider-pr.com

Consumer PR

Spider PR brings an enthusiasm for creating memorable and, often world-first, campaigns for clients who need stand out PR support. Working on the basis of getting the strategy right and then over laying different and exciting executions that maximise all relevant media opportunities and reaching the widest social media audience the PR and commercial objectives are met.

People we’ve worked with: Saga Legal, TePe, Montessori, InPost, Virgin Trains, MedicAnimal.com, The Eden Project, Parkside Hospital, Virgin Healthcare

For information please call Natalie Lloyd at 020 7403 6900 or send and email to natalie.lloyd@spider-pr.com

We want

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GET IN TOUCH

Sara Pearson
CEO
sara.pearson@spider-pr.com

Jasper Rosenau
Head of Digital
jasper.rosenau@spider-pr.com

Natalie Lloyd
Business Development
natalie.lloyd@spider-pr.com

FIND US

4 Leathermarket Street, London SE1 3HN
+44 (0) 20 7403 6900

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Spider PR

No. 4
Leathermarket Street
London
SE1 3HN
United Kingdom
T 020 7403 6900
F 020 7403 6966

E hello@spider-pr.com

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Twitter feed

@BStourismawards please feel free to either email jasper.rosenau@spider-pr.com or DM us here.

@bstourismawards Hi there, I hope we can be of assistance. We guarantee media coverage with award winning campaigns. http://t.co/4aM1yvc1IG

Contact us

No. 4
Leathermarket Street
London
SE1 3HN
United Kingdom

T 020 7403 6900
F 020 7403 6966

E hello@spider-pr.com

Find us